School of Grit
← All six paths// PATHS · A SMALL BUSINESS

A small business, started alongside what you have now

No franchise fee, no debt, no waiting. You start it beside the job or the service you already have, and it takes months rather than years, because there is nothing to build before you begin. It needs a task list and a phone.

What people get wrong

  • Myth

    “You need a big idea.”

    The business is almost always something you already do. Write down what you did in a normal duty week, in plain words, and the service is in that list. Kept inventory accurate. Kept vendors on schedule. Led a team to a hard deadline. Someone will pay to have that handled.

  • Myth

    “You need an LLC, a logo and a website first.”

    You need one customer first. People spend months on a logo because a logo cannot turn them down. Unless your work needs a license, the extras can wait to be paid for by the first few jobs.

  • Myth

    “You cannot start while you are still in.”

    Often you can, inside your branch’s rules on outside employment. Ask before you start, not after: never on duty time, never with government resources, never selling to people you supervise.

  • Myth

    “Selling takes a certain personality.”

    It takes a few questions asked in order, and saying your price once without apologizing. Almost everyone stalls on the asking, not on the skill. The asking is learnable.

The uncomfortable part

It is entirely on you to find the first customer, and most people stall exactly there. Not on the skill. On the asking. They build the logo, the website and the pricing tiers instead of sending five messages, because the messages can be turned down and the logo cannot.

Who it fits

  • You would rather build your own way than follow someone else’s system.
  • People already ask you for help with something, without being prompted.
  • You have little cash to put in, and would rather not take on debt.
  • You can protect at least five hours a week, every week.

Probably not your first move if

  • You cannot protect five hours a week. Under five, the assessment’s answer is not yet, whatever else you tell it.
  • You need steady income this year. A new business is lumpy before it is reliable.

The assessment checks these against your own numbers.

What it takes

Money
Little to none. No fee, no debt, and for most services no inventory.
Time
A fixed block of at least five hours a week, every week, beside the work you already have.
Skills
One thing people already pay for. The nerve to ask a stranger for money, which is learnable.

How veterans get there

  • Name the service

    Turn your duty-week task list into one sentence about what the customer gets. “I keep your inventory accurate and your vendors on schedule,” not your MOS.

    Turn a military skill into a business →
  • Boots to Business

    The SBA’s free entrepreneurship course, offered as part of TAP. Take it while you are still in, before you need it.

  • Free counseling

    Veterans Business Outreach Centers, run through the SBA, and SCORE’s volunteer mentors both counsel small business owners for free. Use them before you spend money, not after.

// ONE OF OURS

Caleb G.

U.S. Marine Corps, E-3 at the time

Started a side business while still in, with no capital to speak of.

Watch their AAR ▸

Your first three steps

  1. Name the one thing people already ask you to help with. That is the business.

  2. Ask three people what they would pay for it. Free, and it takes one evening.

  3. Do the first job badly and cheaply this month rather than perfectly next year.

// YOUR NUMBERS

Where does this rank for you?

The assessment ranks all six paths on your answers: your income floor, runway, capital, credit and what you want from the work. Free, about seven minutes, and no email needed to see your result.

Choose this path on your results and the plan we email you leads with it, along with its guide: a 30-day plan, the numbers to know and the mistakes to avoid.

Take the assessment →

Educational, not financial, legal or tax advice. Where a decision needs a lender, a CPA, an attorney or the VA, take it to them. Any member named here is one person’s documented outcome, not a typical result and not a promise of yours.